Brand Identity Guidelines

Health and Wellness Coalition

The Health and Wellness Coalition logo is a visual expression of our community’s interconnected social problems, and of the people, ideas, and resources we will bring together to solve those problems in a tenaciously focused effort. It is part of a broader system that includes both Collaboratory as well as our four other coalitions.

Health and Wellness Coalition
Logo Variations

There are three variations of the Health and Wellness Coalition logo: Stacked, Single Line and Horizontal. The overall aspect ratio and the proportions between the logomark and the logotype differs in each, providing a wide range of solutions depending on application and context.

Stacked
Our stacked logo is taller than it is wide and should be used in instances where the space it will occupy is in portrait orientation.

Single Line
Our single line logo is intended for contexts and applications where vertical space is limited, such as website headers, email signatures or event banners.

Horizontal
Our horizontal logo can be used in situations where neither the stacked or single line versions are ideal.

Logo
Clearspace
An area of clear space, free of text and other graphic elements, should be maintained around our coalition logos at all times. The recommended clear space is demonstrated to the right. “1x” represents the height of the logotype. When the logotype is used independently of the logomark, the same clear space should be observed.